Publishing content online is convenient for anyone with a smartphone or tablet and access to the internet, whether they are an individual or a company. Despite the increasing debate over the difficulties of AI-based content moderation, there have been numerous benefits to users over the years with AI. Online content has undergone a revolutionary shift due to the popularity of social media applications and user-generated content.
The growing importance of safeguarding a company’s online reputation and stopping its resources from being used illegally has made every management concentrate more on its content moderation. Human moderators have been responsible for moderating content for decades, which was both expensive and time-consuming. High levels of stress among employees because of work pressure can lead to mental health problems, which is why people are turning towards AI in recent times.
According to a report, daily data creation will reach 463 exabytes by 2025. Human moderators, even if they were a large and highly skilled team, would not be able to keep up with this volume of content every day. Therefore, this leads to the necessity of any business to reach out to a professional content moderation company for assistance.
A Brief Explanation of Content Moderation
Content Moderation is widely used as a means to manage online material in today’s world. If you want your business to expand, you need to monitor the content that is published on its behalf. This can be accomplished in a number of business-related contexts, including user communities, discussion forums, and online marketplaces.
The publication of unmoderated material online opens the door to several risks, including the exposure of users to offensive, illegal, or fraudulent content. The company should implement content moderation for these channels in order to protect its reputation.
Benefits of AI-based Content Moderation
It is a well-known fact that many industries are competing for the lion’s share of the internet’s revenue. A majority of the businesses conduct a few of their operations online. Retailers are shifting their operations to digital marketplaces, while healthcare providers are increasingly turning to artificial intelligence for better patient record-keeping. The current scenario has changed a lot with a lot of social media sites with increased users voicing opinions about current events.
It is believed that AI will eventually replace humans in everyday tasks. Many processes operated by only humans have been automated since the invention of AI. Content moderation is one such process. Thus, companies are increasingly turning to AI to perform the work of human moderators in managing content. The benefits rendered by AI in moderating content are:
Accuracy
Human moderators are pressured to complete their work quickly, which can cause errors in many circumstances unintentionally. They may tend to go with inaccurate opinions as they have to act quickly. Thus, companies have begun to turn to AI because it can moderate content faster and more accurately than humans.
Flagging contents
AI is being used by many businesses to flag content so that human moderators can review it at a later stage. This results in an increased load of content to be reviewed by a real person first. Decreasing human moderation is the need of the hour because daily exposure to harmful content can negatively impact their mental health.
PTSD (Post-traumatic stress disorder) describes individuals’ emotional distress after experiencing a traumatic event. Companies are making an effort to reduce this burden on employees by implementing AI in content moderation tasks. As a result of this, human moderators become involved only when AI identifies inappropriate content and flags it down.
Challenges of AI-based Content Moderation
Need for human assistance
Content comes in many forms, including video, image, and text, making it difficult to identify inappropriate material without human assistance.
Lack of transparency
There may be no way to find out why a piece of content was considered inappropriate when it was moderated using artificial intelligence. Thus, no transparency is associated with using AI for content moderation. Furthermore, it is challenging to precisely define the task’s speed and precision.
Influence on the liberty of speech
When AI systems misunderstand a subset of internet users, it can have serious consequences on the liberty of speech online. Therefore, based on the information utilized for training the AI, these individuals may be dealt with in an unfair manner. This can further threaten the ability of minorities to express themselves freely on social media platforms.
The takeaway
The widespread existence of AI raises serious concerns. Businesses are finding it increasingly difficult to keep up with the growing need to double-check information before it goes online. AI content moderation is one effective solution to resolve this problem. Since it has been found that numerous automated systems make mistakes, manual processes are preferred by a majority of the population. The lack of variation in data used to train the algorithms may be one of the reasons why AI is still not completely trusted.
In the current scenario, AI content moderation functions best as a tool rather than a replacement for humans. Although AI cannot wholly replace human workers, businesses that utilize both will experience great success. A combination of manual work with AI model training services with the support of a professional company like Opporture in North America has the potential to establish a structural framework that helps businesses achieve excellent regulating results in the digital age.
