Uncovering Opporture’s AI-driven content moderation capabilities that helped India’s largest video streaming app navigate their challenges with UGC moderation.
The Challenge
The client is India’s largest video streaming service that processes millions of highly complex user-generated video content. The content was multi-lingual, with videos of varied resolutions and quality. Such complexities made it impossible for typical AI models to ensure that the content complies with branding guidelines and copyright regulations.
Moreover, non-compliance with these rules carries severe consequences. The client could face hefty penalties or worse, it could potentially ruin the company’s hard-built reputation. What the client required in this situation was an AI and ML-driven content moderation and human oversight to ensure absolute compliance.
Opporture’s Solution
When the client sought our content moderation services to overcome this challenge, our experts conducted a thorough analysis of the problems and the client’s requirements. We then devised and implemented the following solutions:
- Working alongside the client’s team to analyze their existing AI models and devising ways to improve their functionality.
- Deploying our well-trained content moderators to moderate the client’s content in specific languages with quick turnaround times. ( Typical AI models would have required at least six months to complete the same task.)
The Outcome
There was a significant improvement in the quality of our client’s user-generated content. Opporture’s two-pronged approach of deploying the latest AI technology and a highly reliable and responsive team intervention resulted in an extremely satisfying outcome for the client, resulting in more than 50% cost reduction for the client.
Also Read: Industry Use Cases of Bounding Boxes in AI Models
The Proof
As India’s largest video streaming app, we process millions of user-generated videos every single day and face multiple challenges with content moderation and compliance. In our quest to find the best content moderation agency, we signed up with Opporture for their content moderation and quality control expertise.
Having worked with Opporture’s content moderation team for over a year, we are delighted with their professional and technical approach. The team’s expertise ensures our user-generated content is always clean, compliant, and user-appropriate. Their diligent use of AI and ML helps filter out all unwanted content off our platform. Knowing we have a very dependable team to back us with the intricacies of content moderation is a relief. Thank you, Team Opporture!
Content Manager
India’s Largest Video Streaming App
