All About the Advantages of AI Content Moderation
The term “content moderation” refers to a procedure to moderate or, in simple terms, review user-generated content for compliance with guidelines. It can be used to report offensive language, stop hate speech and cyberbullying, spot fake news, and prevent access to malicious websites. As a result, moderators can improve the quality of their work in a short duration. Let us discuss the benefits of AI-powered content moderation services in this article.
The Advantages of Using AI in Content Moderation
For online platforms that depend on user-generated content, content moderation is a complex task. However, content moderation systems powered by AI can simplify the process. Some advantages of employing AI in content moderation include the following:
Optimizing moderation process
When it comes to moderating user-generated content, digital platforms often find it challenging. It takes a lot of time and money to manually moderate content. Digital businesses can effectively scale with AI-powered systems to process vast amounts of data in a short duration.
Eliminating unsafe practices
At times humans should not deal with content moderation, as it might cause harm to their psychological well-being. Furthermore, content moderation is both time-consuming and costly. Automatic removal of content that is illegal or harmful is possible with AI-powered moderation solutions. As a result, content moderators have a stress-free and easily manageable workload.
Guaranteeing legal compliance
Protecting your users and your platform’s reputation online aren’t the only reasons you should provide high-quality content moderation. More laws are being implemented to protect citizens from harmful media. Artificial intelligence can streamline the procedure of moderation and adhere to rules and regulations. You can protect your data by minimising sensitive information and setting automatic limits to remove illegal content.
AI Content Moderation – How Can It Help with Difficult Tasks?
When the amount of content posted increases, it becomes difficult and costly to maintain a large moderation team. Likewise, moderators run the risk of being subjected to the most harmful content as they sift through the massive amounts of posts. Numerous studies have documented the negative effects of content moderation and its impact on users’ mental health. Some of the negative outcomes experienced by moderators include stress, PTSD, and desensitization. The most widely used social media platforms, including Facebook and Instagram, have come under a lot of scrutiny in recent years for this very reason.
Complementing human moderators with advanced capabilities
Moderating tools powered by AI can’t replace moderators entirely. They only handle the most difficult part of the process and the initial vetting. Identifiable illegal, graphic, noncompliant, or harmful content can be removed automatically by moderation platforms, and only content that raises doubt is sent to human moderators. As a result, content moderators have a less taxing and more manageable workload. This is arguably the most significant advantage of employing AI in the policing of online content.
Overcoming language barriers with multilingual solutions
To accommodate the requirements of both international and regional online communities, content moderation must be carried out in multiple languages. All forms of media, including images with text, are included in this rule. The standard method of moderation entails employing or contracting with a group of moderators who are fluent in the language of interest. This can be a time-consuming and costly process. It could be sluggish, especially if moderators are juggling multiple projects in different languages. Automatic translations can be a huge help, regardless of how humans handle the process.
An Overview of Other Benefits of Automatic Moderation
Moderators must be informed of developments in the moderation process as they occur. It is standard practise to retrain employees whenever there is a major change. However, the process of adaptability in moderation can pose difficulties at certain scenarios. To tackle this particular issue, content moderation services may be used to change the parameters of content screening, the regulations for project moderation, and other factors to streamline the process.
In order to render the process more flexible, one option is to incorporate automatic revision with human moderation. Furthermore, to quicken the process, moderators adjust the batch size and priority of projects across all platforms. In addition, the members of the team can be given specific tasks, which boosts the output overall. In short, automatic systems can be modified in a variety of ways to meet the needs of the needs of the current moderation procedure.
Final words
Artificial intelligence (AI) allows for faster identification of harmful content and contributes to healthier online communities. The use of AI in content moderation is growing in popularity because of the growing demand from social media sites as their user bases expand. Over three billion people across the globe use social media, as of 2019 estimates. Thus, businesses can use artificial intelligence for content moderation to ensure user security and encourage healthy debate. Opporture, a renowned AI company in North America, ensures safer digital experiences and provides the best content moderation services like no other.
